Productolith Paper Promotion // Promotional brochure created to introduce a new line of paper with a bluer shade. The client wanted to communicate the fact that their paper would not be as blue as that of their competitors, which tended to look too cold. The concept was to reinforce that message by talking about things that weren’t literally blue, but whose names contained the word “blue”.

 

Medium // Print

Role // Concept, design, production, project management